Swiss Secretary of State Mrs. Ineichen-Fleisch attended a reception at Swiss Center Shanghai Hongqiao CBD on November 5, where she met with the representatives of the Swiss Exhibitors participating in the China International Import Expo (CIIE) – of which Swiss Centers China is proud to be one of the two Swiss official promotion partners.

Third from the left: Swiss Secretary of State Mrs. Ineichen-Fleisch

Switzerland’s presence at CIIE is strong, with ABB, Schindler Group, GF Machining Solutions, Novartis, Migros (Orange Garten), Fraisa China, Swiss Wine Promotion, among others, taking up exhibition space to showcase their partnerships with China across sectors such as high-end manufacturing, healthcare, technology, food & beverage and consumer goods.

Launch at the CIIE by Norvatis

China’s push for high-end imports is a big opportunity for Swiss business. At the reception, Swiss Post officially launched the Swiss Country Pavillion on Tmall Global, Alibaba Group’s dedicated crossborder platform, as it seeks to tap the growing demand for high-quality goods from China’s new middle class.

Ribbon Cutting for Official Launch of the Swiss Country Pavillion on Tmall Global by Swiss Post