The Swiss Centers are delighted to invite you to










Dear Friends of Swiss Centers,

The Swiss Centers, in collaboration with the Section romande de la Société Suisse-Chine (SRSSC), are delighted to invite you to a unique webinar that will allow you to better understand how China‘s economic and political climate is changing with the pandemic, especially its ever-growing and fast-changing consumer market.

If its GDP growth slowed to 7.9% year-on-year during the second quarter of this year, after plateauing at 18.3% in the previous 3 months, the dynamics of Chinese consumer spending remains strong. The total retail sales of consumer goods increased by 23% year-on-year in the first half of 2021, contributing 61.7% to the economic growth, according to data from the Chinese National Bureau of Statistics (NBS).

The Swiss exports to China have fully recovered from the pandemic and continue to be on the rise. In the first half of 2021, Switzerland exported goods in the value of 10.1 billion Swiss francs to China including Hong Kong– a growth of 24.9% compared to the first half of 2020 and 8.6% higher than in 2019.

At the same time, many issues challenge the long-term growth prospects and the sustainability of investments by foreign companies already present in China or wishing to expand there. Let’s mention for instance the "dual circulation" strategy which aims to reorient China's economy by prioritizing domestic market while remaining open to international trade and investment. Besides, the geopolitical tensions may spill over into international trade and impact Chinese consumers sentiment towards foreign brands.

Do you need to know more about the opportunities and risks of the attractive but complex Chinese market? Does your company ambition to expand there? Or are you already present in China but would like to better understand where its market is going?

To answer all these questions, Swiss Centers bring you two speakers from China:  a serial entrepreneur living in China for the past 30 years, Nicolas Musy, founder of the Swiss Centers, and Tina Lenz, Asia Representative of Brauerei Locher AG, the only brewery left in the Appenzell region.

Webinar Goals


1.       Present a general understanding of the latest Chinese economic developments and climate.

2.       Highlight the evolving opportunities and risks for Swiss companies producing consumer goods.

3.       Get some initial elements to evaluate the business potential of your company in China.





Date & Time:

8th September, 2021

11:00 – 12:15 CET (17:00 – 18:15 UTC+8)


Teams meeting

 (Link will be directly sent to all the participants)


Language: English

Price: Free of charge

Registration: RSVP until September 6th to Romain Barrabas: Thank you for mentioning your: Full name, Company name, Job title, Email address, Phone number.




11:00 – 11:10

Welcome Speech & Introduction of the Swiss Centers

by Romain Barrabas, Customer Relations Executive of the Swiss Centers

11:10 – 11:40

Presentation 1

by Nicolas Musy, Founder and Delegate of the Board at the Swiss Centers & Founding Partner of China Integrated

11:40 – 11:55

Presentation 2

by Tina Lenz, Asia Representative of Brauerei Locher AG


11:55 – 12:15



Nicolas Musy
Founder of the Swiss Centers & Founding Partner of China Integrated

Nicolas Musy holds a MSc. in Physics Engineering from the EPFL (Swiss Federal Institute of Technology, Lausanne). He has won his university’s first Special Alumni Award for demonstrating outstanding innovative and entrepreneurial spirit. He has been responsible to establish EPFL’s presence in China and his Alma Mater cooperation with Chinese top universities and the Chinese Academy of Science. In addition, he developed and ran the 2-week China Module of the EPFL EMBA in entrepreneurship.

Exclusively involved in China trade, investment, research, strategy and project management, he has resided in the Shanghai area since 1988. He founded the Swiss Centers, co-founded the first Swiss industrial SME in China, Suzhou 2-ply Co. Ltd and is the Managing Director of LX Precision. As Founding Partner of China Integrated (Shanghai) Co. Ltd., Nicolas has successfully supported a number of multinationals and over 100 mid-sized companies for their legal set-up, market entry, operations management, business acquisition, conflict resolution and restructuring.


Tina Lenz
Asia Representative of Brauerei Locher AG

After graduated from hotel management school in Switzerland with Advanced Federal Diploma in 2011, Tina continued her career as manager in hotels and Michelin restaurants in Switzerland, United States and England, with 15 years hotel management experience.


In year 2018, Tina started to work as their Asia Representative for Brauerei Locher AG, a Swiss-based family-owned business, the country leading independent brewery, founded in 1886 and has been brewing Appenzeller Beer for five generations.


A person in a suit and tie

Description automatically generated with medium confidence

Romain Barrabas
Customer Relations Executive of the Swiss Centers

Graduating in 2013 with a Multidisciplinary Master in Asian Studies (University of Geneva, Graduate Institute Geneva), Romain is currently based in Switzerland where he works as a Customer Relations Executive for the Swiss Centers, a non-profit organization that has been supporting Swiss companies wishing to expand into China for over 20 years.

He spent most of the last decade in China: first in Nanjing to perfect his Mandarin and then in Shanghai in event management and communication for the watch manufacturer Breguet. He then spent more than 6 years in Beijing, at the Swiss Chamber of Commerce (SwissCham Beijing) as Marketing & Events Manager and then General Manager. Romain was then employed by the Embassy of Switzerland as Deputy Head of the Culture & Media Section. Finally, he chaired the Swiss School of Beijing for more than 3 years where he still serves as a member of the Board of Directors.


In Switzerland, he has held positions in communication and sales for the watch brands Baume & Mercier and Girard-Perregaux.


About Swiss Centers


Founded in 2000 as a non-profit Sino-Swiss public-private partnership, the Swiss Centers are by far the largest cluster of Swiss companies in Asia.


Swiss Centers practical solutions supported the businesses of over 400 companies in China – both SMEs and large enterprises. Among others, the Swiss Centers experts have established 50 production companies and more than 50 commercial offices for Swiss companies in both industrial and consumer goods. In cooperation with the Swiss diplomatic representations in China, Swiss Centers also conducts surveys that provide the most detailed expertise available on the situation of Swiss companies in China, and at the same time promotes the Swiss Made brand and Switzerland as a country for quality, innovation and industrial leadership.


With locations strategically situated on China's dynamic East Coast (Shanghai and Tianjin), Swiss Centers provide:


-        Instant physical office space as well as ready-to-use workshops, showrooms and warehouses;

-        Trade and supply chain management, including product registration, import/export, transport, warehouse and distribution.

-        Relations with local Chinese authorities and connections to Swiss government and institutions in China;

-        Support for secure technology transfer and intellectual property protection;

-        Access to professional services tailored to SMEs in all aspects of setting up and developing business in China (legal, tax, accounting, recruitment, HR management, IT, marketing).


For more information and some reference cases, kindly visit   



In Collaboration with







The Swiss Centers are invested and developed by Foundation Swiss Centers, a non-profit foundation registered in Neuchâtel, Switzerland.










A301, BLDG 3, 526 FUTE NO.3 RD

200131 PUDONG




2074 MARIN


Call us: +86 21 2076 5593











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